20 of the best inspirational content marketing quotes

October  7, 2014

Source: Kontenut


Everybody needs a little inspiration sometimes, and if you work within marketing world, you can learn a lot from the experts, business success people and why not, from enterpreturial beginners too. We want to share with you all this inspirational content marketing quotes. For sure it will be a nice way to teach you new things, remind you of what’s important and motivate you to keep going. Enjoy!


  1. “Content marketing is a commitment, not a campaign.” - Jon Buscall, Jontus Media
  2. “Stop Writing about Everything. So many brands create content and try to cover everything, instead of focusing on the core niche that they can position themselves as an expert around. No one cares about your special recipe … Find your niche, and then go even more niche.” - Joe Pulizzi, Content Marketing Institute
  3. Effective engagement is inspired by the empathy that develops simply by being human.” - Brian Solis, Altimeter Group
  4. “Here’s everything you need to know about creating killer content in 3 simple words: Clear. Concise. Compelling.” -  Demian Farnworth, Copyblogger
  5. “Make the customer the hero of your story.” - Ann Handley, Marketing Prof
  6. “Commit to a niche; try to stop being everything to everyone.” - Andrew Davis, Brandscaping
  7. “Traditional marketing talks at people. Content marketing talks with them.” - Doug Kessler, Velocity Partners
  8. “The paradox is the more info you give away, the more people will buy what you have to give …” -  Brian Clark, Copyblogger
  9. “Content is fire, social media is gasoline.” - Jay Baer, Convince and Convert
  10. “Good content isn’t about good storytelling. It’s about telling a true story well.” - Ann Handley, MarketingProfs
  11. “Content is King but engagement is Queen, and the lady rules the house!” - Mari Smith, Forbes Top Social Media Power Influencer
  12. “Social media creates communities, not markets.” - Don Schultz President of global marketing consultancy Agora
  13. “Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.” -  Leo Burnett, creative advertiser
  14. “Give them quality.That’s the best kind of advertising.” - Milton Hershey The Hershey Chocolate Company founder
  15. “If you cannot do great things, do small things in a great way.”-  Napoleon Hill , american writer
  16. “Every piece of your content should be excellent,enough that customers are compelled to share it.” -  Joe Pulizzi, Content Marketing Institute
  17. “Empathy is not what you do, but what you do for your customers.” -  Ann Handley, Head of Content  at Profs
  18. “What is quality content? Ultimately, the consumer decides.” – Joe Chernov, VP of Content ‪HubSpot
  19. “Just. Be. Useful.” -  Jay Baer, NY Times journalist and marketing expert
  20. “Tell a relevant, targeted, transparent story, and the whole world will share it.” -  Randall Lane Editor of ‪Forbes